Don’t Fall for These 5 Blogging Mistakes
Over the last decade, what works and doesn’t work for a blog has changed dramatically and frequently.
SEO is an ever-evolving algorithm, and it can be hard to keep up with the latest requirements. There are some common blogging mistakes when writing online. By avoiding these pitfalls, you’ll increase your reader engagement and reach your target audience a little easier. Here are the top 5 blogging mistakes you should avoid.
Not Showing Your Personality
When I worked in staffing, clients would occasionally ask off-the-wall questions during interviews. You know the ones:
- Describe yourself as a tree.
- What’s your favorite animal? If you were a car, what kind of car would you be?
These questions are terrible to determine the qualifications of a potential employee, but they’re an exciting way to consider our personalities.
When writing your blog, don’t be afraid to show what kind of car you are. Maybe not explicitly, but add a bit of personality to your page. At the very least, it’ll be a point of interest. At best, it will be the one thing that makes someone relate to you.
Not Posting Consistently
Writing once a week or even once a month can feel like a chore for someone with no interest in writing blogs. But to encourage people to return to your website, you need to have a reason for them to click. A blog consistently updates your page, which is good for SEO and encourages readers to come back. The more readers come back, the more likely they will connect with you and convert to customers.
No Call to Action
Your blog needs to have a call to action. At the end of your blog post, this short phrase directly communicates what you want the reader to do next.
- Click here for more details.
- Call us today.
- Let us know what you think in the comments below.
All of these, and more, can get your audience engaged and interact with you. That’s the ultimate goal.
Choosing the Wrong Topics
SEO is how search engines find and index websites to show up for people who google search terms. When you search for a subject, like “hairless cats” for example, Google knows what top websites to show you based on how that website uses the phrase “hairless cats.”
When you pick subjects for your blog, you need to keep this in mind. Writing about your business is one way of having the right SEO to index your page correctly. But you can’t just do what’s called “keyword stuffing.” Even Google doesn’t like that. Your topics, including keywords, should also be well thought out and engaging for readers and SEO.
Not Knowing Your Audience
You need to know who will be reading your page. If you’re selling ski resort packages, you don’t need to target everyone. It would be best to focus your stories on the kinds of people most likely to buy ski resort packages.
Write what will attract the audience you believe is the best target for your business. This can get tricky. For instance, if you have a flower farm, write about wedding trends for spring 2022. Writing for your target market will attract the kinds of people who might need to buy flowers for their event.
Outsource Your Blogging
To avoid blogging mistakes there are people out there, like me, who can ghost-write your blog for you. At DPEG Marketing Company, we take the time to learn who you are, understand your voice, and work together to create a content plan so you can stay hands-off and work on the focus of your business. Call us at 828-333-3816; our consultations are free.
Written by Laura M. LaVoie
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