Why does my website need a blog?Blogs provide the perfect platform to strengthen your SEO strategy while telling your story and engaging readers.
Tell Your Story
The number one reason you should have a blog on your website is to tell your story. People don’t buy what you do; they buy why you do it. Creating engaging content that captures your voice and entices readers to return to your website will increase your reach and lead to customer conversions. It’s okay if you don’t know what to write, don’t have time, or don’t enjoy the process. That’s why you can hire a professional team who can work with you to develop your voice, create a content plan, and write and publish the blog posts on your schedule.
Search Engine Optimization
Search engines increase the exposure of a website when it has relevant content. Another SEO benefit of blogging is that search engines look for fresh and timely content. With the help of strategies like keywords, titles, and meta descriptions, blog posts become a powerful tool for gaining visibility for your brand.
- Every new blog you post adds a new page to your website.
- Pages help with SEO because it gives Google and other search engines a reason to re-crawl your website to find new content to index.
- One more indexed page means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search.
Blogging helps your website with link building. Backlinks are among the 200 factors the Google algorithm considers when ranking a site for its result page. By creating valuable blogs, other companies will see you as industry leaders will make it easier to gain relevant backlinks. Another benefit of backlinks is that they help you build your domain authority, which helps improve your overall discoverability in search engines.
Blogging is also a great way to get your images seen. Whether it is a product, people, or place, each image has an SEO opportunity. Alt tags are a text alternative to images when a browser can’t correctly render them. Similar to the title, the alt attribute describes the contents of an image file. Adding appropriate alt tags to the images on the website can help achieve top rankings in the search engines by associating keywords with images. Even Google has remarked on the value of alt text in images. Alt text is required under the American Disabilities Act for individuals who are unable to view images themselves. A descriptive alt text can alert users to precisely what is in the photo.
Why hire DPEG Marketing Company
- Custom content Blogs, weekly, bi-weekly, or monthly
- Social Media Posts Per Blog
- Dedicated monthly blog meetings via Zoom
- Keyword Research
- Meta Tags
Let’s Start a Conversation
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We embrace technology and understand how to leverage it to grow your business. We also understand that people do business with people they respect and trust. We hope to earn your confidence by providing an excellent service for you and your business.
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