Communication Skills for Small Business Leaders
Our constant access to data can be overwhelming.
But it’s also changed how we do business and interact with employees, contractors, customers, and the community. Communication skills for small business leaders can sometimes suffer, and this affects the ability of managers to be effective. A good leader has an opportunity to overcome these challenges and develop better skills to communicate. Here are four simple steps you can do today to change how you interact with your team and keep them engaged in their jobs.
Shift Your Focus
Your team wants you to hear their challenges and concerns. Shift your point of view to theirs to see what kinds of things they deal with on a day-to-day basis. Practice active listening skills to hear what they say when they come to you with issues they want to resolve.
Be 100% Honest
No one wants platitudes, just straight answers. Be authentic and transparent in your communication, and it will win you loyalty. Honesty is not the same thing as cruelty. There are many ways to provide honest feedback and remain kind.
Avoid Getting Too Technical
Industry-specific language is sometimes used to make companies sound impressive to potential customers. But it can turn many people away. Knowing when to avoid jargon or lingo is a vital skill for improving your overall communication strategy.
Tell Your Story
Engagement for small business leaders is not an individual sport. People always want to feel a connection with others, especially people they do business with. Share your personal experience to humanize your products or services. You can keep their attention and empower them to be engaged in your brand.
DPEG Marketing Company was founded in 2015. We are passionate about the success of your brand. Consultations are free, and appointments are via Zoom. Contact us today Let’s take an hour to focus on your business. Contact us at 828 333-3816.
Written by Laura M. LaVoie
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