What is the Difference Between Copy and Content? Writing for Your Equine Business

by Mar 6, 2023

There are a lot of words to describe what writers do. You’ll sometimes hear the words blogging or copywriting interchangeably, but these two things aren’t the same.

Content creation, such as blogging, focuses on conveying an idea or message rather than just keywords. The piece is intended to be informative and engaging, bringing readers back to the site to learn more. While it should be written with SEO in mind, the primary driver is the content itself. The best way to do this on your equine website is to have a blog that positions you as a subject matter expert. A content creator will work with you to develop blog posts or articles to tell your company’s story, share essential and timeless information, and attract readers.

Copywriting is necessary but very different. Copy gives you just the facts and is often meant to be persuasive. It will focus on adding the right keywords that will attract search engines to your site. That’s a good thing, of course, but without content to keep readers returning, it shouldn’t be the only tool in your toolbox.

Let’s dig a little deeper.

What Copywriting Means

It may sound like “copywriting” is an outdated term from the era of Mad Men, but it’s still what we call any writing used for advertising, public relations, or sales. It’s used to persuade or influence the audience to take a desired action. We call that specific part of copywriting the “Call to Action.” It will appear as part of the website to be clear about what you want your audience to do next.

Copywriting isn’t one-size-fits-all. You or your writer must understand your target audience and tailor your language, tone, and message to meet their needs and preferences. And it requires understanding what you do, how you do it, and why.

How Can Copywriting Help My Equine Business?

Your website needs to be more than a business card. There was a time when setting up a static page with images and a few sentences was enough, but in today’s world of search engine optimization, that’s no longer the gold standard. Websites should be dynamic and optimized for Google to rank you high on the first page.

As Teona likes to say, “I need 300 words.” You’ll find a wide range of answers if you look up how many words each web page should have. I’ve seen suggestions of anywhere between 100 and 2000 words per page. We’ve found about 300 to 500 is the sweet spot to make the page flow naturally and not become repetitive.

The words you add to your homepage and beyond are the copy that will help your equine website stand out.

Who Creates Content for Websites?

While copy and content are often considered interchangeable, they’re different. But when you work with a writer, they can likely help with both. My ideal work is content writing. I love creating blog posts that are educational, entertaining, and informative. I like to tell stories.

When you work with dpeg Marketing Company, I will walk you through the copy and content writing process. We’ll work together to determine your voice and tone. Depending on your interest and abilities, you can be as hands-on or hands-off as you like. We want this process to be collaborative.

Why Content Writing Matters for Equine Brands and Businesses

While having a robust website with good SEO is essential, so is creating ongoing original content. Once your page goes live, it will become static and unfindable if you’re not regularly updating it with new content. That’s why a blog is so important. We’ll work with you to create a monthly content calendar, and I’ll develop blogs that match your style and brand.

People love horses, and you naturally connect with your target audience. But your website can be an entire marketing department, so you’re no longer working solely by word of mouth.

Are you ready to create a dynamic new website?

Talk to dpeg Marketing to learn about web design and content writing for your equine business.

dpeg Marketing Company has 5 spots open for website design in 2023. We partner with tiny house, agriculture, outdoor, brewing, and equine businesses to help them grow. We can help you optimize your site and integrate the essential tools. You can build your reputation and be recognizable with the right systems.

Contact us for a FREE consultation by emailing teona@dpegmarketing.com or calling (828) 333-3816.

Laura LaVoie

Laura LaVoie


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