At dpeg Marketing Company, we love working with farms of all kinds. A u-pick farm, a horse farm, agritourism – whatever you have, we thrive on the subject and work hard to make you stand out. You may be wondering how having a blog will attract people to your farm, so we thought we would give you five blogging ideas for farms that you can use to create content on your website.
#1: Meet the Farmers
Your most important asset is the people who work on your farm. Whether the enterprise is family owned and operated or you have several employees, the people who do the work day in and day out are critical to your success. And your audience doesn’t just want to know what you do; they want to know why and how you do it. When you showcase the people behind the scenes, you humanize the experience and attract positive attention to your work and products.
#2: Numbered Lists
Lists get a lot of clicks on the internet. It has something to do with our attention span. We want digestible information that’s easy to skim when we click. When you write a top ten list, the headline will do much of the heavy lifting. Examples include:
- 10 Essential Sustainable Farming Practices to Boost Crop Yield and Protect the Environment
- 5 Simple Tips for Starting Your Own Organic Farm: A Beginner’s Guide
- The Top 8 Beneficial Insects to Attract to Your Farm for Natural Pest Control
- From Farm to Table: 7 Steps to Ensure Freshness and Nutritional Value in Your Produce
- 7 Creative Ways to Reduce Food Waste on Your Farm and Save Money
- Farm-to-Table Cooking: 5 Delicious Recipes Using Fresh, Locally Sourced Ingredients
- Weathering the Storm: 8 Strategies to Prepare Your Farm for Climate Change
- Diversifying Your Farm Income: 5 Profitable Agri-Tourism Ideas to Explore
#3: Seasonal Content
At dpeg Marketing, we love seasonal content. I enjoy writing about different holidays, with Fall and Winter being my favorite times for creating content. More than any other industry, agriculture is driven by the seasons, so you have built-in content. You even know what each season will bring, so you can plan to create content in advance.
#4: Community-Supported Agriculture
One of my favorite ways to support local farmers is purchasing a CSA. Community-supported agriculture is when customers buy shares and receive produce boxes at set times. When we first moved to Asheville, we got a CSA subscription from a farm that offered what they called “Farmer’s Market CSA.” This meant we could go to their stand at the local farmers market and pick what we wanted, which would then be subtracted from our total investment. It was a great way to support the farm and get local food. We also invested in a meat CSA from a local butcher shop. We hardly had to go to a grocery store to make excellent meals. Promoting these programs lets you connect to the community to invest.
#5: Meet the Animals
Animals are a significant draw on the internet. You can’t scroll down a social media feed without seeing cats and dogs. People love the animals on your farm, too. We have several clients with incredible animal personalities who bring in a lot of clicks and views, which boosts the reach of their message. We also showcase our animals, Amira and Toast, on our website and social media.
Getting Started
These blog ideas cover various aspects of farm life, community engagement, and educational content that can attract and engage readers interested in agriculture and farming. They provide rich content for readers and new pages for Google to reindex and support your SEO efforts.
But you don’t have to do it alone. We know not everyone thrives on writing content, but we do. You can partner with us to create a dynamic website and a marketing plan, including blog posts and emailed newsletters. Let us know what you envision for the future.
Are you ready to build a dynamic website with regular blog content?
dpeg Marketing Company has 1 spot open for website design in 2023. Schedule a consultation with us now to start planning for 2024.
We partner with tiny house, agriculture, outdoor, brewing, and equine businesses to help them grow. We can help you optimize your site and integrate the essential tools. You can build your reputation and be recognizable with the right systems.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
