What is in a font? It seems like such a basic thing that most of us don’t even realize how much of a difference they make. Recently, my PC was updated, and the default font changed. I found it infuriating and tried desperately to reset it, only to discover the old font was no longer supported. I’ve come to terms with the change, but it underscored how critical font choice is for most of us without even noticing. I am also in the process of redesigning my portfolio website with Teona, and there were a few times I had to breathe deeply as I chose fonts for the page. There are some things to know about your font choice, so let’s look closer.
Understanding the Basics: Why Font Matters
Before we dig too deep, let’s discuss why font selection is crucial. Like choosing the right website platform for your business, selecting an appropriate font can significantly impact your website’s effectiveness. It’s not just about aesthetics; it’s about readability, user experience, and ensuring your message comes across as clearly as possible.
Probably the number one thing to determine is the user experience. If the font is challenging to read, especially on a mobile device, it probably isn’t a good choice for your entire site.
The Divi Difference: Typography Made Easy
dpeg Marketing uses WordPress Divi to design all of our websites. Divi makes it a breeze to customize fonts across your pages, offering a vast library of typefaces that cater to every style and occasion. But with great power comes great responsibility. It’s tempting to go wild with whimsical fonts, but here’s where our practical advice kicks in.
Related: Choosing the Right Website Platform
Say No to Script Fonts for Copy
While script fonts might look fancy and provide some flair, they’re not the best choice for your website’s primary copy. Why? Because what’s readable to you might be confusing to others. Scripts are beautiful for accents, but clarity is king when it comes to the nitty-gritty of your site’s text. Keep in mind the accessibility of your website as well. For those with low vision or relying on other tools to navigate your site, it must be as simple as possible.
Check out our graphic design partner here.
Choosing Your Workhorse Fonts
When selecting fonts for your website’s body text, consider them the reliable workhorse on a farm. You want something sturdy, legible, and versatile. Sans-serif fonts are those without the little feet on the letters. They are often the best choice for digital readability. Fonts like Arial, Helvetica, or even Divi’s default fonts are a good choice – they just work.
Pairing Fonts: A Delicate Dance
Just like pairing a fine wine with cheese, combining fonts on your website should be done with thought and care. A good rule of thumb is to select fonts that complement but don’t compete. For instance, choose a more decorative font for your headings and a simpler, more readable font for your body text. Divi’s visual builder lets you preview these pairings, making it super easy. And don’t worry about getting caught in the weeds. That’s what we do, and you’ll always be able to give the thumbs up to the designs we create.
Consider Your Audience
Remember, your website is for your visitors – whether they want to adopt a furry friend or purchase your farm-fresh produce. The fonts you choose should resonate with your audience. A font that might work for a trendy pet boutique might not suit a heritage cattle farm. Think about your brand’s voice and let it guide your typography choices.
Testing, 1, 2, Hay!
Don’t be afraid to test different fonts with your audience. What reads well in the calm of your office might not fare so well in the wilds of the internet. We evaluate everything before and after publication and can test to see which fonts perform better, adjusting as needed. Your website is a living, breathing entity, and like any good farm, it requires care and attention to thrive. dpeg Marketing is with you the whole time to provide updates and analytics.
Related: 10 Questions to Aks Web Design and Marketing Companies Before Hiring Them
Wrapping It Up
Choosing the right font for your website is an art form, but it doesn’t have to be as complicated as herding cats. By sticking to the principles of readability, audience understanding, and a bit of testing, you’ll find the perfect typographic expression of your rural brand. And with dpeg Marketing and Divi, you have all the tools to make these changes easily.
Are you ready to take your website to the next level?
We can make your website dynamic and interactive using the best fonts to represent your brand.
dpeg Marketing Company has 2 spots open for website design in 2024. Schedule a consultation with us now to start planning for next year.
We partner with tiny house, agriculture, outdoor, brewing, pet, and equine businesses to help them grow. We can help you optimize your site and integrate the essential tools. You can build your reputation and be recognizable with the right systems.
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