Event Planning – Tips and Tricks
Ever heard the expression “Never met a stranger?” That‘s us!
Event planning can be expensive and stressful, especially if you never expected to rent your farm or ranch out for events. DPEG Marketing Company has years of experience with corporate event planning. While we don’t offer it as a service now, we can help you by providing our support, expertise, and creative solutions for expos and events of all sizes. We want to help you de-stress the experience with our secret sauce for successful events.
Here it is – the DPEG Marketing Company checklist for events on your farm or ranch!
Brainstorm
- Determine what your basic event requirements are: dates, location, and the number of attendees.
- Define the WHY: Is it a networking event? A training? A fundraiser? A celebration or promotion? Having clarity about the purpose of your event will help ensure that all the planning you do will be well-aligned with your needs.
- Set a budget.
3 Months Out
- Place an order for any printed materials.
- Begin production of meeting content (videos, presentations, printed collateral, and worksheets).
- Create a customized event website.
- Send invitations to attendees. Include the link to your custom event website.
- Decide on Marketing, PR, and social media strategy for your event.
The Day of
- Meet with your planning team to review all event details.
- Do a walk-through.
- Check to ensure that all times and locations for the event have been posted correctly, clearly, and visibly.
- Do a test run of all A/V presentations.
- Set up registration packets.
- Greet attendees.
Post-Event
- Organize shipping of any equipment that needs to be returned.
- Write thank-you notes to speakers, staff and others.
- Solicit feedback from attendees and critical staff.
- Complete any post-meeting surveys with the client.
- Keep a set of notes about what worked well and what didn’t, so you can refer to it when planning future events.
Our previous experience was in executing corporate events, but this can be applied to anything from weddings to animal shows held on your farm. As long as you coordinate the pre, during, and post-event with the right people using the DPEG Marketing Approach, you’ll keep yourself on track.
Integration
We believe that a consistent brand is a memorable brand. DPEG Marketing Company can integrate your brand and logo across the whole spectrum of marketing your event on your website and social media. This brand integration helps you provide a memorable experience for all your guests and attendees.
Talk to us to learn more about building an effective website that can be a platform for your farm events. We have only 10 spots for 2022, so call us for a FREE consultation today.
Written by Teona Rodriguez
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