Creative Non-Fiction for Business Blog
A few years ago, I took a workshop for writing creative non-fiction. The idea was to use narrative structure, as you would for a fiction story, to write a short non-fiction story.
And it changed the way I approach business writing. I learned that people who come to a website want to connect with a blog writer, not just read information about a service or product.
Is creative non-fiction good for your business? Here are a few things to consider.
Know Your Why
There is always competition for your business, so how do you stand out from the crowd? You engage potential customers emotionally. Your why matches up to someone else’s story, and that’s powerful. When you use storytelling on your blog, you engage those feelings of familiarity, trust, and interest.
Make it Personal
People also don’t want to buy products or services from impersonal corporations. Apple became successful, in part, because Steve Jobs was the face of the company, and people felt a connection. When you have a blog on your business website, you position yourself as a subject matter expert. When you use storytelling to engage readers on your blog, you become a three-dimensional person who is also an expert.
Make it Fun
People want to enjoy the time they spend reading on the internet. People learn when they’re excited about what they’re learning. You can use this to create fun blog posts. For example, imagine you sell handmade pottery. Your work is gorgeous, and everyone who’s bought it loves it. How do you reach the people who aren’t already customers? Writing a funny story about your biggest pottery fail can draw people in. It’s relatable and engaging, and they’ll laugh along. They’ll see that there’s a real person behind the product.
Encourage Readers to Come Back
Creative non-fiction also encourages people to come back and read more. The more they come back, the more likely they’ll become a customer. Take, for example, the Bloggess. Her story about Beyonce, the Metal Chicken, is laugh-out-loud hilarious. That’s creative non-fiction. And through her blog, she began a charity, wrote a book, and started a small business. Bloggess readers are very loyal.
I know what you’re thinking. “I’m not a writer. I have no idea how to do creative non-fiction for my blog.” Don’t worry. By partnering with DPEG Marketing Company, you have access to a writer who loves the art of crafting a story to help you create an engaging blog for your readers.
Consultations are free. Take an hour to focus on your business. Let’s talk to you about your innovative leadership goals and how DPEG Marketing Company can help you stay ahead of the curve. We build custom websites and create original content. Contact us.
Written by Laura M. LaVoie
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