Business Blogging: The Right Foundation is Crucial for Success

Business Blogging: The Right Foundation is Crucial

by | Oct 25, 2021

Business Blogging: The Right Foundation is Crucial

by | Oct 25, 2021 | Launch

dpeg Marketing Company's Blog

Just after moving into my tiny house, I had trouble sleeping.

Our 120 square foot home built on a foundation of concrete piers took us three years to build. I poured the concrete myself. I built the floor and the walls. I knew where every screw was placed and that the house was solid. And yet, as I climbed into the loft supported by concrete posts sunk several feet into the ground, I couldn’t sleep. I was terrified that the house would collapse under my weight. It didn’t help that I am afraid of heights, even irrationally.

It took a few nights for me to feel comfortable. I just had to tell myself that the foundation was solid and the house was not just well built; it was overbuilt. I knew from experience that it was built better than some traditionally built homes.

That’s how I knew my fear was irrational. Building a home with my own hands gave me control, and no matter what my brain was telling me, I knew I was safe.

 

Starting with a good foundation is critical, whether it’s a home or a business.

 

Your Brand is Your Foundation

In your business, your brand is your foundation. That includes your reputation, the images you use to represent yourself, your website, and your story. If you start with a solid brand, you’re going to be just fine. Your brand will hold you up. What comes next is what you do with it. How does your brand support you? How can you share it with others?

Your Story

I love the Simon Sinak quote, “People don’t buy what you do, they buy why you do it.” It’s great that you own a knitting shop and sell patterns, yarn, and needles. But why do you own that shop? Is it because you love to knit and grew up learning how from your grandmother? Does it bring back pleasant memories for you? Imagine that you’re a superhero and your business is your superpower. What’s your backstory?

Your Blog

If your brand is your foundation, then business blogging is the building block of your business. It allows you to dynamically represent your brand on your website, in your messaging, and shared on social media. You can start as if you’re writing in a journal. Don’t even plan to publish anything; just write. What kinds of things do you want to say about your business? What words or feelings do you want to use?

Does DPEG Marketing Company do Business Blogging? Yes! Consultations are free. Let’s take an hour to focus on your business. Contact us.

 

Laura M. LaVoie

Written by Laura M. LaVoie

Director of Storytelling - Laura M. LaVoie is a freelance writer living in Asheville, North Carolina, with Matt, and their Devon Rex cat, Toast. She grew up in Michigan, just outside of Detroit, and went to college in Kalamazoo. In 2003, she and Matt moved to Atlanta, Georgia. After 15 years as a recruiter in the temporary staffing industry, Laura left her job in 2012 to relocate to the mountains of Western North Carolina and write full-time. “I’m an early morning owl.”

Don’t Leave Just Yet

Asheville in Pieces: The Aftermath of Hurricane Helene

Asheville in Pieces: The Aftermath of Hurricane Helene

I have started and stopped this blog post a dozen times. It may be one of the most difficult blog posts I’ve ever written. When you see natural disasters happening on TV, there is a gut reaction that makes you grateful it isn’t happening for you and empathetic toward...

read more

0 Comments

0 Comments

author avatar
Laura M. LaVoie
Director of Storytelling - Laura M. LaVoie is a freelance writer living in Asheville, North Carolina, with Matt, and their Devon Rex cat, Toast. She grew up in Michigan, just outside of Detroit, and went to college in Kalamazoo. In 2003, she and Matt moved to Atlanta, Georgia. After 15 years as a recruiter in the temporary staffing industry, Laura left her job in 2012 to relocate to the mountains of Western North Carolina and write full-time. “I’m an early morning owl.”

Since 2015

DPEG Marketing has been building buzz and driving success for brands like yours!

Ready to take your business to the next level? Your first consultation is on us—no fees, just your time and commitment to growth. Bring your team along to make the most of this valuable session!

Let’s connect and discover how DPEG Marketing can elevate your brand to new heights. 

Check our calendar to find a convenient date, or reach out to us directly at 828-333-3816 or by email at [email protected].

Unlock Exclusive Tips & Updates—Join Our Email List!

Join today and receive our 2025 marketing trends workbook!  Discover cutting-edge strategies and insights to elevate your marketing efforts in 2025.


By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Skip to content