Did you create your website using Google Business? These are basic websites using the information stored in your Google Business profile, and for many small brands, they were the easiest and most cost-efficient way to ensure that their audience found them on the internet. But as of March 2024, Google Business is removing all websites made this way. At first, visitors will be redirected to your Google Business page, which will only last until June.
For this reason, we always encourage brands to create a more permanent website solution. Let’s talk about the implications of this change and what you can do to protect your business.
You Don’t Own Google or Social Media
A website for your business or personal brand is more crucial than ever. Unlike social media platforms and search engine listings, which you do not own and have limited control over, a website is a piece of online real estate that belongs entirely to you. Social media algorithms and policies change frequently, and what’s visible today can be hidden tomorrow, reducing your visibility and engagement with your audience.
Your search engine rankings are at the mercy of the next algorithm update, which can significantly affect how easily potential customers can find you. A website acts as a stable, central hub for your brand, ensuring that no matter the changes on social media or Google, your presence, content, and brand essence remain accessible and under your control. It’s an investment in your digital presence that pays dividends in reliability, credibility, and the assurance that your information and brand won’t disappear overnight due to factors beyond your control.
Related: What is a Landing Page and Why is it Important?
Ad Campaigns and Google Business Websites
Leveraging a dedicated website for your Google Ads campaigns can significantly enhance your advertising success, particularly in light of recent changes. If your campaigns currently direct traffic to a website created with a Google Business Profile, it’s crucial to transition to a dedicated website or landing page by March 1, 2024, to ensure your ads continue to run uninterrupted. A dedicated website offers numerous advantages for your Google Ads strategy. It provides greater flexibility and control over the user experience, enabling you to optimize landing pages specifically for conversion, tailor content to match your ad campaigns and implement advanced tracking and analytics to measure and refine your advertising efforts.
A custom website enhances your brand’s credibility and professionalism, factors that positively influence user trust and conversion rates. By making this strategic shift, you comply with Google’s updated requirements and position your campaigns for higher effectiveness, improved user engagement, and, ultimately, increased return on investment.
Creating a Dynamic Website to Showcase Your Brand
Working with dpeg Marketing Company offers a unique opportunity to design a dynamic website and benefit from a comprehensive suite of continued support, marketing, and blogging services. This holistic approach ensures that your website is visually appealing and user-friendly, optimized for search engines, and continuously updated with engaging content to keep your audience coming back.
The team at dpeg Marketing Company understands the importance of a cohesive digital strategy, incorporating the latest trends in design, technology, and SEO practices to enhance your online presence. Our content creation and digital marketing expertise means your website will be designed to attract, engage, and convert your target audience effectively. By choosing dpeg Marketing Company, you’re not just getting a website; you’re investing in a dynamic digital asset supported by ongoing marketing and content strategies tailored to meet your business goals and adapt to the ever-changing digital landscape.
Related: AI and Your Call to Action
Do You Have a Google Business Website?
If you’re ready for a custom website to replace your Google Business site, we’re here to help.
dpeg Marketing Company has 2 spots open for website design in 2024. Schedule a consultation with us now to start planning for next year.
We partner with tiny house, agriculture, outdoor, brewing, pet, and equine businesses to help them grow. We can help you optimize your site and integrate the essential tools. You can build your reputation and be recognizable with the right systems.
Maximize your marketing spend by consolidating your email marketing, blogging, social media, and website maintenance with dpeg Marketing Company. We have 4 spots open for marketing partnerships in 2024. Access our calendar to schedule your FREE consultation.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
