Blogging has become a pivotal tool for businesses, enhancing traditional marketing approaches. It is a dynamic platform for companies to establish their online presence, connect with their target audience, and showcase industry expertise. In an era where digital engagement is paramount, blogging fosters brand visibility and enhances credibility and customer trust. Case studies help us see the bigger picture.

We hope you can be inspired by the success stories of two major clients who have harnessed the potential of blogging to drive remarkable outcomes. From substantial increases in website traffic to elevated brand recognition, these case studies will unveil the transformative journey of businesses that have leveraged blogging as a critical driver of success in the ever-evolving digital landscape.

horseOlogy

We began working with horseOlogy in May of 2022. We create four monthly posts, which are used for their general mailing list and broken up across social media to increase their visibility and online presence. horseOlogy is an all-inclusive thoroughbred service that buys young horses at various stages of development, trains them for the art of racing, and sells them at the next stage of development in a process called pinhooking. Their biggest challenge is finding investors for their program; the blog is vital to that strategy.

Blogging Strategy

With horseOlogy’s mission of being fun, transparent, and relevant, we wanted the blog to be casual, educational, and sometimes lighthearted and funny. While investors are always the ultimate goal, building trust and a positive reputation is the primary vehicle.

We create monthly blog posts targeting potential investors, including people unfamiliar with the thoroughbred industry but interested in expanding their investment portfolios.

Achievements and Milestones

Through the blogging efforts and in conjunction with email marketing, we saw increased web traffic and engagement. Emails that included the blog posts often had a 20-30% open rate and high click-through rates. Among the most popular last year were What is Sales Prep? and The Luck of the Irish post for St. Patrick’s Day. The posts about jockey silks and thoroughbred coat colors also drew many clicks – over 60 each in November 2023 alone.

Lessons Learned

We know that consistency and maintaining an authentic and friendly voice are essential. Knowing who you are as a business is critical when determining a blogging strategy and how to approach your subject. This case study is perfect for our portfolio.

PutClientsFirst.com

PutClientsFirst.com is the URL of the Glassman & Zissimopulos Law Firm in Gainesville, Florida. They were looking for a marketing partnership that would allow them to remain pretty hands-off in the process so they could focus on running their firm. We worked with them on the front end to determine their voice and tone and recognized that the partners all had wicked senses of humor, which works well for engaging with people throughout the Alachua County area.

We suggested that it was better to connect through language everyone understands rather than focus too much on complex law definitions and details. While we always cross-reference case law and information, we distill it into something that will engage the target audience and provide education.

Blogging Strategy

PutClientsFirst.com decided on three monthly blogs that educated readers about their two primary practice areas: personal injury and criminal defense. We also try to include local information and fun, engaging content to increase relatability and trust with the team.  

Achievements and Milestones

Organic searches soared over paid Google advertising. Blog posts increased engagement through social media marketing, driving users to pages on the website such as Contact Us and the attorney bios. Blogs related to holidays, such as the Fourth of July and New Year’s Eve, received significant attention. Most recently, a post on depositions garnered some clicks, showcasing the educational nature of the blog.

Lessons Learned

One of the most critical strategies for PutClientsFirst.com included using location-specific keywords such as Personal Injury Attorney in Gainesville, Florida. Knowing that users need local information and resources, we can attract the audience using those SEO terms to find our clients.

Common Trends and Best Practices

dpeg Marketing Company is an all-inclusive marketing partner offering website maintenance, blogging, email marketing, and social media marketing. We love to get to know our clients’ voices and ensure that their blog reflects their personality and provides a friendly, conversational, and educational experience online.

That’s what we can do for you.

dpeg Marketing Company has 2 spots open for website design in 2024. Schedule a consultation with us now to start planning for next year.

We partner with tiny house, agriculture, outdoor, brewing, pet, and equine businesses to help them grow. We can help you optimize your site and integrate the essential tools. You can build your reputation and be recognizable with the right systems.

Maximize your marketing spend by consolidating your email marketing, blogging, social media, and website maintenance with dpeg Marketing Company. We have 4 spots open for marketing partnerships in 2024. Access our calendar to schedule your FREE consultation.

Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.