When I was a little girl, I had a best friend who was into horses and took riding lessons at a local barn owned by a woman named Twyla. I had never heard the name Twyla before, and it sounded magical. Sometimes, I would go with my friend, but I never got to ride the horses. I guess that was all about liability or something. I didn’t know; I was ten.
I was also an extremely anxious child, so even as much as I loved the idea of horses, it probably wasn’t a good idea to have me around them. Instead, I focused my horse-loving energy on collecting Breyer Model Horses. And I think anyone who has an equine background can relate to that.
When Teona reached out to me with the rebrand of DEPG Marketing Company to focus on equestrian and farm businesses, I jumped at the chance. Even though I am what you might call an “indoor kid,” I still love animals and nature. Now there was a way I could use my skill in storytelling to write about something exciting.
The one thing you need to know about working with DPEG Marketing Company is that we bring pure joy to the table. Anyone can make a website, but we want to make a website with heart that truly reflects what you do and why you do it. Our how ‘DPEG Marketing Focused on Horses’.
Here’s what an equine website can do for you.
Website Versus Social Media
With access to social media, many people believe websites are no longer necessary. But if there’s one thing you take away from this blog post, it’s that you don’t own social media. This means that anything you post and share on any social media platform isn’t permanent. Your content can disappear for many reasons, including the natural evolution of technology. We think of the Facebook/Meta Empire as eternal, but there are no guarantees.
When you have a website, that’s yours forever. You have exclusive control over the content and can always refer people there to get the most up-to-date information.
Search Engine Optimization
How do people find you on the web? Search engines like Google direct user traffic based on what people type in the search bar. Even if you have an incredible social media presence, you don’t get any credit for those searches because they all go back to Facebook, Twitter, or Pinterest.
Having a website allows you to use SEO to encourage people to find you when they want relevant information that you can provide. Your website is a direct source rather than a secondary one.
Subject Matter Expert
A website also gives you a platform to showcase your expertise in the equine world. While social media gives you additional platforms to disseminate the information, having it all in one place that you own will serve you long term. In the future, when Facebook is just a distant memory, you can still access blog posts you’ve created about your niche.
When people type something into Google, they want to know more about a subject. Whether that’s “horse trainers near me” or “how to find the right farrier,” you want their searches to go to your website so they can contact you directly.
Professionalism and Consumer Confidence
70% of consumers will review online presence before visiting or patronizing a business. It’s entirely expected today that companies have a website, or they won’t be considered reputable by potential customers. Even if you’re not creating a daily-use widget, you still want to be accessible and available to your specific audience.
Again, social media is a great way to disseminate information, but you need a branded repository for your content. This showcases your professionalism and draws people in.
DPEG Marketing Company has 8 spots open for website design in 2022. We partner with farm and equine businesses to help them grow. Find out more about our ‘How DPEG Marketing Focused on Horses’.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
