We believe every business needs a robust, custom-designed website to showcase what they do, why they do it, and provide easy access to their target audience. That is true whether you’re running a law firm or a thoroughbred training business. Equine therapy is a fast-growing subset of the horse world as trained therapists use these incredible animals’ healing power to help others. But why do equine therapy organizations need a website? Here’s a closer look at what it is and four reasons why.
Starting with the Basics: What is Equine Therapy?
Equine therapy, also known as equine-assisted therapy or horse therapy, is a form of therapy that involves interaction between people and horses. It’s a type of experiential therapy that can help individuals improve their physical, emotional, and mental well-being.
Equine therapy can take many forms, including therapeutic riding, ground-based activities, and the care of horses. It can help people with various challenges, such as anxiety, depression, PTSD, developmental disorders, and addiction.
In equine therapy, a trained therapist or instructor will guide individuals through exercises and activities that involve horses. These exercises can include grooming and caring for the horse, leading the horse through an obstacle course, or riding the horse. Through these interactions, individuals can learn valuable communication, empathy, trust, and problem-solving skills.
Equine therapy is effective in helping individuals improve their self-esteem, reduce stress and anxiety, improve social skills, and develop a sense of personal responsibility. It can also be an enjoyable way to promote physical activity and encourage people to spend time outdoors.
Support Mental Health Awareness in Your Community
If you provide these services, how do you support your community? How do people know where to find you and learn more about what you offer? The easy answer should be your website. While networking and social media are both great tools, you still need a place to store your essential information for anyone looking for additional information to find easily.
Through your website and subsequent marketing, you can also have a platform to raise awareness in your community about mental wellness in general. You provide a service that can be helpful to many people if only they had access to your information.
Provide Therapeutic Services for Children and Adults with Disabilities
While horse therapy is fantastic for mental well-being, it’s also been proven to have a positive impact on children and adults with disabilities as well. It’s a supported physical activity that can help improve motor skills and balance for those with physical limitations that prevent them from performing other forms of exercise.
If you support this type of equine therapy in your practice, you need to share it with the community. Attracting adults and children who need what you offer will be a big part of building a sustainable and enjoyable business for you, your horses, and your clients.
Support Your Non-Profit
Many equine-assisted therapy providers support non-profit work. For example, you may be associated with a non-profit supporting veterans, neuro-divergent individuals, or animal rescue. How do you raise money for these causes?
Creating a website can be another way to attract attention to these aspects of your equine therapy business and draw more visitors who can be encouraged to donate and support what you do.
Tell Your Story
Of course, at dpeg, one of our favorite reasons for creating a custom website is to tell your story. We do that visually through the graphic design and branding throughout your site. We can also partner with you long-term to create original, ongoing blog content to tell your story. Don’t consider a blog a vanity project; it’s essential to your success. You get your story out there on your terms, but you also help search engines like Google find your website and list it in search results.
A properly optimized blog post creates regularly updated content that makes the Google SEO algorithms happy and increases your ability to be discovered. Without it and a customized marketing plan, your website is nothing more than a business card.
Do you have an equine therapy business?
Talk to dpeg Marketing to learn about web design and content writing for equine-assisted therapy.
dpeg Marketing Company has 5 spots open for website design in 2023. We partner with tiny house, agriculture, outdoor, brewing, equine businesses, and community organizations to help them grow. We can help you optimize your site and integrate the essential tools. You can build your reputation and be recognizable with the right systems.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
