Are you ready to sell your products online? Creating a custom eCommerce sales experience targeting your audience will be critical to reaching the right people and making more sales. But what marketing tips can help you get to that place? Here are ten things you can do starting today to increase sales through your eCommerce site.
Make Your Website Mobile Friendly
In 2020, 45% of all eCommerce was conducted via mobile devices. Earlier this year, it was estimated that 79% of smartphone users purchased online via their phones. Consumers want to make purchases at the touch of a button, so make it easy for them by optimizing your site for mobile.
Include a Live Chat Feature
If someone has a question about your products or the process, they need quick access to customer service. Otherwise, they’re going to find what they want somewhere else. By including a live chat feature, you can help people in real-time and convert more customers.
Use Opt-In Popups
Yes, popups can be incredibly annoying, but they don’t have to be. When you create an opt-in popup, you give the user control over their next steps. If they sign up for more information, they are at least interested in continuing to follow your organization which could lead to conversion later.
Reduce Abandoned Shopping Carts
There are many reasons people might add things to the shopping cart and then abandon it before they complete the purchase. One of the reasons is unexpectedly high shipping costs or taxes. Another is being forced to create an account or a difficult and time-consuming check-out process. Streamline your eCommerce to avoid these issues.
Promote Customer Reviews
90% of customers indicate that reviews influence their decision to purchase online. Many won’t entertain an item even on Amazon unless there are multiple 4.5-star or higher reviews. To sell your products online, showcase your customer reviews.
Improve Your Email Marketing
Even if someone doesn’t make the purchase the first time they visit your site, you still have a shot at converting them if they’ve signed up for your mailing list. Do this by improving your email marketing and providing helpful content regularly.
Write a Blog
Similarly, a blog on your website not only helps get critical information directly to potential customers, it also ranks your website higher on search engines like Google. And if you’re higher in the list of results when people type in keywords, they’re more likely to click on your site over your competition.
Provide Top-Notch Customer Support
Every consumer wants to know that customer support is on their side. In the unlikely or unfortunate event of a problem with your products, shipping errors, or customer dissatisfaction, you want to resolve it quickly and leave a positive impression.
Upsell Products
Why sell only one of your products when you could sell more. By including “customers also buy” as a feature on your eCommerce page, you are enticing people to add more things to their cart. It becomes advantageous for them by increasing the return on investment in shipping costs.
Utilize Social Media
Knowing your target audience and where to find them will also help you convert more sales. For some demographics, Facebook is still the best platform. If your product is highly visual, stay active on Instagram. LinkedIn is a good platform for business-to-business sales.
Are You Ready to Sell Your Equine Products Online?
The next step is to work with a dedicated marketing company to design a custom and dynamic website just for you. With graphic design and original content, your site will be optimized for your audience.
DPEG Marketing Company has 8 spots open for website design in 2022. We partner with farm and equine businesses to help them grow.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
