Is your brewery website working for you? You’re really good at making beer, wine, or distilled spirits. As people who enjoy a glass of wine, pint of craft beer, or incredible cocktail, we appreciate that. But you don’t have to do everything on your own. A website is a critical part of a business today, so your website must work for you. So what are the most vital elements for your beverage company website? Let’s take a closer look.
Graphic Design
The graphics design of your website is what draws in visitors through the visual elements. We use a combination of colors, fonts, images, and video to create a dynamic website design that matches your brand and reaches your audience. We’ll incorporate your logo, and if you don’t have one yet, we work with a logo designer who can make magic happen.
Search Engine Optimization
SEO or search engine optimization is how sites like Google rank and analyze website content. We start the process by researching the most important keywords for your business and then work them into your website content in an organic and readable way. While we want to hit these keywords to please Google, we also want the content accessible to human readers.
eCommerce
We advocate for all breweries, wineries, and distilleries to have an eCommerce component to their website. While you may not be able to sell your beverages online, depending on the laws in your area, you can always sell merchandise. Imagine someone who visited your brewery but didn’t buy a shirt or a pint glass and regrets it once they get home. They can still make that purchase if they visit your website.
Marketing
We get it. We live in Asheville, North Carolina, where there are over 50 breweries spread out across the area. I live a mile from downtown and can walk to at least 13 breweries, and there are more just a short drive away. You may think that breweries market themselves, but with all the competition, it helps to be the most recognized brand. Proper marketing on social media and other avenues can launch a business to the top.
Continued Support
At dpeg Marketing Company, we don’t believe in setting up your website and moving on. We offer a marketing partnership package to every client we work with, including blog writing, marketing support, and website maintenance. If you’re not quite ready to have an in-house marketing department, we can be that for you. We’ll be with you every step of the way.
Are you ready to create a dynamic website for your brewery, winery, or distillery?
dpeg Marketing Company has 3 spots open for website design in 2023. We partner with tiny house, agriculture, outdoor, brewing, and equine businesses to help them grow. We can help you optimize your site and integrate the essential tools. You can build your reputation and be recognizable with the right systems.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
