Farms are critical to our way of life. Without farms, we wouldn’t have access to the variety of foods currently available in our supermarkets or farmer’s markets. Some farms sell to manufacturers who transform ingredients into convenience foods. Others sell at local farmer’s markets direct to the consumer. For any business, farms included, websites are essential. It creates a landing page to provide resources for individuals interested in learning more about your farm. A website also showcases you as an expert, and the best way to do that is through a blog. Here are the top reasons you need blogging on your farm website.
The Three Reasons to Have a Blog
- Educate and add value
- Boost search engine optimization (SEO)
- Tell your story
Your blog becomes the platform for all these messages. Imagine someone wants to know more about growing asparagus. They type “how to grow asparagus” into Google. Several websites pop up. They will click on the site that shows them some of the steps for growing asparagus. But, if you grow asparagus and sell it at a local market, they also see that information and decide it’s easier to buy from you than try growing it themselves.
A single blog post can provide educational resources, such as simple steps for growing asparagus, the added value of places to buy fresh asparagus, and the keywords that drive Google to index your website about asparagus.
The third purpose of a blog is to tell your story. Someone doesn’t just buy asparagus. They buy asparagus from someone who is a third-generation asparagus farmer still working the land their grandfather homesteaded over a century ago. They buy asparagus from a farm that has a lazy Great Pyrenees dog who is supposed to protect the goats on the farm but would rather be a couch potato munching on asparagus.
Whatever you do, you do it for a reason, and that story can draw readers in and keep them coming back.
Blogging Ideas for Your Farm Website
One of the biggest challenges farmers have is keeping up with the administrative minutia to update a website. If you’re not a natural writer, you can struggle to develop ideas. Here are just a few to get you started.
- The story of how you began farming
- The worst day you ever had on the farm and how you overcame the challenge
- The reasons you love farming
- A short history of your area
- Tutorial for a simple task on the farm
- Your biggest influence
- What you do for fun on the farm
- Answer frequently asked questions
- Your favorite local shop
It’s okay if you don’t have an idea or don’t know what to write about. And if you’re struggling with blogging, you don’t have to do it alone. Partnering with a professional writer and marketing company can give you all the tools to create regular content.
Build a Farm Website with DPEG Marketing
DPEG Marketing Company specializes in custom websites and ongoing original content. We customize your site to reflect your brand, story, and values.
DPEG Marketing Company has 7 spots open for website design in 2022. We partner with farms and ranches to help you grow.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
