We know there are a lot of types of farms out there. There’s organic, poultry, dairy, orchard, cannabis, or anything else. If you can grow it or raise it, you might do that on a farm. Is your farm open to the public? Do you host events or sell at farmer’s markets? How do you let people know who you are? It’s all in the marketing. Here are the six Ps of marketing your farm to get you started.
Product
What are you selling on your farm? There are so many possibilities. Maybe you offer CSA subscriptions, or perhaps you’re selling handmade goat milk soaps. You must know what you’re selling before determining how to market your farm. Booking events and weddings differs significantly from selling tickets for a U-Pick experience.
dpeg Marketing Company can help you create a strategy once you have a business plan.
Positioning
Positioning refers to your brand. We define your branding as reputation and recognition. You want to have your business plan that will inform your voice and tone and how you want to position yourself in the market. Then we create a website that matches your vision for the company.
If you have a brand in mind but haven’t created a logo yet, we can help with that.
Price
Whether selling goods via eCommerce or contacting visitors for your farm or market, you want to settle on the price. The model you choose will need to be communicated to your potential buying audience.
We can help you set up an eCommerce platform or online booking options to help make the process easy for customers.
Place
While your farm is a specific location, of course, this P refers to the market channel where customers can find out more about who you are and what you do. The best platform for this is your website. While you may also want an email marketing campaign and social media presence, your website is one aspect you have control over.
Talk to us about why you want a website instead of just conducting business via social media.
Promotion
How you promote your farm business is what will attract new customers and maintain relationships with existing customers. You can promote your farm and products in many ways, but they often include your website, social media presence, email communication, blogging, reviews, and special offers.
You don’t have to do this alone. When you work with dpeg Marketing Company, we become your partner in promotion.
People
Countless people contribute to the success of your farm business. Not only do you want to attract customers, but you want to ensure that you have great employees on staff to provide the services that drive business. Everyone matters, from labor to customer service. Your website should showcase all the employees and volunteers who make a difference.
We can create bios of your employees, spotlight your volunteers, and share your gratitude with customers.
Are you ready to create a dynamic marketing plan for your farm business?
dpeg Marketing Company has 3 spots open for website design in 2023. We partner with tiny house, agriculture, outdoor, brewing, and equine businesses to help them grow. We can help you optimize your site and integrate the essential tools. You can build your reputation and be recognizable with the right systems.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
