In 2023, Facebook is 18 years old. It is most used social media platform in the world is Facebook, with 2.9 million monthly active users across the world

• As of July 2023, Facebook has 2.99 billion monthly active users. 
• Facebook is the 3rd most visited website in the world. 
• Android users spend 19.7 hours/month on Facebook.
• The highest traffic occurs on Wednesday and Thursday at midday.

LinkedIn turned 20 years old in 2023.  As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% of LinkedIn users while only 2.9% of people over 55 were using the platform. LinkedIn has over 740 million users in more than 200 countries and territories across the globe.

In terms of global active users, Pinterest ranks as the 14th largest platform in the world as of January 2023. Pinterest’s self-service advertising tools identified the female audience at 77.1%, the male audience at 14.5%, and the remainder as unspecified.

X (formely knowen as Twitter) is the 6th most popular social platform in the United States by active users. Twitter usage is growing 30% faster than Instagram among Gen Z. 42% of Americans ages 12-34 now use Twitter (2023), compared to only 29% in 2020 — a 36.6% boost over two years. Comparatively, Instagram adoption only increased by 5.7% during the same period.

According to our best estimations, around 810 million websites use WordPress as of 2023. This represents around 43% of all websites. And that figure is growing rapidly. In fact, over 500 sites are built with WordPress every day, compared to just 60-80 on competitor platforms like Shopify and Squarespace. Social walls make it quick and easy to engage with your audience. Displaying social media content on your website will increase your visibility. Also, the content will drive traffic to your social media accounts and inspire visitors to like and comment on some of your posts.