It’s September, but before we know it, the holiday season will be here again. Now is the time you should be preparing for your holiday sales season, which means decking your virtual halls with not just boughs of holly but also the right keywords to sell your merchandise online. We all know that search engine optimization is critical to getting the right hits on your site, but how does that change with the season? Here are some tips for updating your holiday SEO in time for sales this year.

Review Last Year to Develop Keywords for This Year

We all know that the driving force behind SEO is keywords. To have your site show up with the most popular holiday search terms, you first need to review the analytics for last year’s holiday sales season. Go back and look at what words landed people on your site for holiday shopping. Check out your competition as well. Then use these terms to add optimized holiday SEO to your site.

Create a Holiday Landing Page

Additional words and pages on your site can also drive traffic, and the holidays are a great time to create a special landing page. Develop a landing page directly accessing your holiday shopping or deals to invite people to buy with you. This landing page will also help increase your SEO values.

Update Pages with Holiday Branding

Don’t forget the power of branding. You already have a brand on your site, but you can improve interactions by decking the halls just a little. It doesn’t have to be over the top, but change some of your images to reflect the season. Make it consistent with your current brand and reflect your specific values for the season.

Review Local Listings

While many brands sell exclusively online, that’s not the case for everyone. You may want to review your local tags and listings to ensure you’re showing up for customers in your area. Look at Google My Business to make sure everything is up to date. Include location-based keywords and tags in your copy and content.

Develop Your Roll-Out Schedule

It may seem early since it’s only September, but you must start your holiday planning immediately. Create a roll-out schedule to help you stay on track. Check out the templates from Search Engine Journal and utilize the October, November, and December schedules to make your roll-out plan.

Are you ready to optimize your online sales this holiday season?

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