There is so much we can talk about in terms of Ecommerce. We could write a book, and maybe one day we will. But for now, we want to focus on your farm and using eCommerce to build your business and sell your products online. If you make products on your farm or use farm-grown botanicals or other natural ingredients in custom products, a custom website can help you promote and grow. Here’s how.
What is eCommerce?
A custom-designed Boutique eCommerce website is typically a smaller specialty site to promote a niche product or service. It puts your products front and center on your website. We use the Woo Commerce platform as it provides the best functionality and security that we’ve found.
eCommerce Sites Include:
- Product inventory with photos, pricing, and description
- Ordering capabilities, shipping
- Customer service pages
- Company information page
- Privacy/security policy
Showcasing Your Products
What are you selling online? Handmade soaps? Fiber arts? Woodworking? Farm equipment? Maintenance supplies? Horse tack? A centralized place for potential customers to learn about and buy your products will increase visibility and sales.
Whatever you’re selling, we can help you create a dynamic website to make your inventory easily discoverable and reach your target audience.
Product Descriptions
There are a lot of types of writing that go into a website. Copy and content are what most people think of. Copy is typically persuasive business-related content on your various pages. Content, like blogs, tells the story of your company, brand, and people. But there are also product descriptions. These are static descriptions that share insight into each product for your customers.
Product descriptions should be relatively short, provide necessary information for decision-making, include keywords for SEO, be targeted for your audience, and have a clear call to action. You want the description to reflect your voice and brand so it sounds like it’s coming from you and not generic. When you make people care about you through your story, they engage more.
Getting Started
If you’re ready to add an eCommerce component to your farm business, schedule a time to talk with dpeg Marketing Company. Our consultation is FREE, and we can discuss your needs before we create a proposal detailing the eCommerce package and website that we believe will provide you with the best ROI.
Are you ready to build a robust eCommerce website?
dpeg Marketing Company has 1 spot open for website design in 2023. Schedule a consultation with us now to start planning for 2024.
We partner with tiny house, agriculture, outdoor, brewing, and equine businesses to help them grow. We can help you optimize your site and integrate the essential tools. You can build your reputation and be recognizable with the right systems.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
