You have a product. You’ve spent years designing and perfecting it, and now you’re ready to launch. So, what next? Do you sell at equine expos and community air fairs? Do you try to get your product in a store? If you’re designing artisan horse accessories, your boutique offerings may not fit in those places. The best platform to get your products in front of those who use them is your website using eCommerce.
For the uninitiated, eCommerce can feel overwhelming. So let’s take a quick look at what you need to know.
Tough Competition
Ecommerce is a tough market, and it doesn’t matter what you’re selling. With so many available avenues to sell products online, you need to do everything to stand out. Otherwise, what’s to stop a potential buyer from finding what they need somewhere else? Approximately 8 out of 10 Americans buy online, and many will shop through Amazon first, which makes the tech company your biggest competition.
Effective Marketing
The trick to successfully selling online is to develop an effective marketing plan. Without that, no one will know your product exists, and sales won’t be funneled to your marketplace. So what does an effective marketing plan look like? Let’s break it down:
- Perfect your product
- Determine your audience
- Go where they are online
For example, suppose your target market is equine professionals. In that case, you want to have a presence in the horse world by attending expos, collecting emails for your marketing list, and doing fun giveaways or classes to help spread the word about your product.
Choose the Right eCommerce Platform
To sell online, you also need to consider your platform. You want to showcase your products and make the experience user-friendly. At DPEG Marketing Company, we recommend going with GoDaddy’s platform WooCommerce. It’s a powerhouse that uses excellent SEO to get your products in front of more people. It can be pricy, but we find the investment is worth it long term.
Written Content, SEO, and Visuals
Your eCommerce platform is just one piece of the puzzle. It’s crucial you incorporate a complete marketing plan, including a dynamic website and regularly updated blog. 70% of people prefer learning about a business based on a blog article instead of advertising. And companies who blog get 55% more online traffic than those who don’t. Your blog will be a key marketing factor in your eCommerce venture.
Hand in hand with written content is search engine optimization or SEO. SEO is how Google determines where your website will land in search results. The more optimized it is, the better your reach. And don’t forget visuals. Illustrations, photographs, infographics, and videos all drive views of your content.
Are You Ready to Sell Your Equine Products Online?
The next step is to work with a dedicated marketing company to design a custom and dynamic website just for you. With graphic design and original content, your site will be optimized for your audience.
Contact us for a FREE consultation by emailing [email protected] or calling (828) 333-3816.
